Jul 13 2008
The Hammer of Witches Unleashed
In 1486 an ambitious Dominican monk and an inquisitor Heinrich Kramer decided to write an extraordinary manuscript. He wanted to prove in his work the existence oft witchcraft and that the majority of those who were practicing witchcraft were women. Kramer’s document was supposed to serve as some kind of manual for authorities who would hunt witches, find them in local population and “deal” with them accordingly.
As a web analyst I tried to review Kramer’s advertising and marketing “campaign”. The guy was a master crook of his times. Here is what he did.
He spent over a year to complete his project and as a result produced an infamous, opportunistic treatise named “The Hammer of Witches” (in Latin, Malleus Maleficarum). Kramer understood that he was too insignificant for Catholic church, so he decided to add the illustrious name that would give his manuscript credibility. So he added as a co-author the Inquisitor of Germany Jacob Sprenger without the permission of the latter.
After theory comes practice. Thus, equipped with this diabolical manual Kramer tried to unleash a huge anti-witchcraft campaign in his local area but was blocked by authorities. The ambitious Dominican monk added the papal bull on witchcraft as the preface for his book to make it look as the sign of approval from the Pope of Rome. But this did not help him much either.
In search of powerful endorsement Kramer submitted his book to the review of the University of Cologne but failed again. The theologists of the University condemned The Hammer of Witches as unethical and illegal work. This did not prevent Kramer to insert a fake endorsement from the University in his creation.
Undoubted forgeries in the book made Catholic church to ban it completely in the 1490. However, even the Church could not prevent it to become the bestseller of the ignorant masses of the Medieval Europe.
Witch hunters and inquisitors loved The Hammer of Witches and used it as guidance extensively. Up until 1669 it was published almost forty times in multiple editions and was translated in all major European languages.
